Jake was born on January 16, 2001, in the Midlands, to a family of mixed Spanish and English heritage. Growing up, he dreamed of becoming a professional footballer, a passion that consumed much of his early childhood. However, by the time he realised that dream wasn’t meant to be, his focus shifted to another creative outlet: fashion.
At 14, Jake launched his first clothing brand, Hazlo Clothing, which became the foundation of his entrepreneurial journey. By 18, he decided to drop out of fashion college, recognising that his ambitions and hands-on approach to building brands aligned better with the real-world experience of the fashion industry than the classroom.
